Though the ebay prices for her have been the same or sometimes even less! My own purchase off ebay ended up being only $3 more than I would have paid on Hasbro. Many collectors are using ebay in order to get pictures of the dolls ahead of time as well. There has been a mold problem with some of these dolls and some box ding damage on some...so seeing pictures ahead of time might be worth paying a little extra. Her face looks really pretty and sweet in the photos that I have seen from other collectors. Her hair seems a little thinner than the other versions as well. I was going to skip her...but the Jem completist in me could not let that happen.